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John Murphy
Which Sector Won the Super Bowl Commercial Contest?
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Watching the Super Bowl to check out what giants of corporate America such as Apple (NASDAQ: AAPL), Coca Cola (NYSE: KO), Anheuser Busch (NYSE: BUD), and others have thought up to peddle their products is right up there with the game for many (especially those who were rooting for Denver.)

It is not just the company with the ad that triumphes.

When Apple had its legendary ad, rated one of the best ever, the entire personal electronic sector benefitted.  More became aware of the power of computing.  It became much easier to understand how software could change the existing structure in business for the business.  The Apple ad did all that in a very short period of time.

Such is the power of advertising.

That is why the beverage sector, with stocks ranging from Coca-Cola to High Performance Performance Beverages (OTC: TBEV), will all gain from the Super Bowl commercials.  Coca-Cola had its commercial.  As usual, Budweiser trotted out the Clydesdales to great effect (a small puppy and a mammoth horse is a tough combination to beat!)

Investors will not be thinking about beverage stocks.

Fortunately, as detailed in a previous article on this site, “Investors Should Toast the Appealing Diversity of the Beverage Sector,” there is a wide selection. For growth investors, small caps such as High Performance Beverages offers tremendous upside.  It is is the booming sports drink sector (how appropriate after the Super Bowl).

Income and value investors should drink up shares of Coca-Cola and Anheuser Busch.

Neither stock has the tremendous potential upside of a promising small cap like High Performance Beverage.  But each offers a solid dividend along with steady growth.  There should always be a place in every portfolio for stocks that increase the dividend income over the long term like Coca-Cola.  A “Dividend Aristocrat,” Coca-Cola has raised the amount in pays in a dividend annually for more than 25 years.


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