Apple’s (NASDAQ: AAPL) charm offensive has certainly paid off for its shareholders.
For 2014, Apple is up nearly 40 percent. Over the last year of market action, Apple has soared by almost 44 percent. Apple is up for the last week, month, quarter, six months, and year of market action (chart).
It should continue to rise after the new iPhone 6 is introduced in early September.
But after that, Apple stock could fall. That is what happened after the iPhone 5 was introduced in the Fall of 2012. Apple soared due to the brilliant marketing campaign.
The share price then plunged into the next year.
That could easily happen again. Apple is a great company with great products. But the iPhone 6 does not look to be a “game changer” by any stretch of the imagination. A larger, harder screen is hardly a brilliant innovation.
Apple is now close to its 52-week high.
It should continue to rise with the iPhone 6 coming out very soon. But investors should remember the lessors of late 2012 when the stock price of Apple plunged. It is a great company, but so are many of its competitors. In addition, many are giving away the iPhone 5, which is still a fine smartphone.
These could all add up to the share price for Apple declining later this year!